throughlineCFO
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Andrew Lam.

Andrew Lam, founder of throughlineCFO

Built brands that
actually matter.

Andrew brings financial leadership shaped by the realities of building consumer brands: making the first launch happen, keeping up with growth, and finding the capital to support what comes next.

He has scaled brands from pre-revenue to $200M+ and raised over $200M throughout his career from tier-one venture capital firms.

throughlineCFO brings that experience to beauty, wellness, food & beverage, and premium consumer businesses—with financial thinking that understands why the brand matters.

Little Spoon
Prose
Point of View
Mad Rabbit
Brand symbol
Pre-revenue → $200M+

Experience scaling brands through different stages of growth.

$200M+ raised

Capital raised throughout his career from tier-one VCs.

Close to the numbers.
Closer to the business.

A financial plan should help you make decisions. Where to invest. When to hire. How much inventory to commit to. What a new channel will actually require.

Andrew’s approach connects those decisions to the bigger picture, giving founders clarity without losing sight of the product, customer, and brand they’re building.

Explore how we can work together

30 MINUTES.
NO PITCH.

We’ll talk through where your business is, what’s getting in the way, and whether there’s a fit.

Book a 30-minute call

What to expect

  • A conversation about your numbers and priorities
  • An honest take on your biggest financial levers
  • A clear sense of whether and how Andrew can help

No commitment required.