throughlineCFO
Good brands. Clear thinking.Beauty · Wellness · Food & Beverage · Consumer

A CFO THAT
MOVES AS FAST
AS YOUR BRAND.

Embedded CFO leadership for beauty, wellness, food & beverage, and consumer brands. You work directly with Andrew—in your meetings, in your models, and in your Slack.

Book a call
Colorful blue, pink, red, and lime beauty and wellness packaging in a playful studio still life
Good taste. Good business.Made to stand out.
Big ideas deserve a solid plan.A different perspective
01 / Experience that keeps upAndrew Lam / Career track record

Big ambition.
Been there.

Pre-revenue → $200M+

Scaled brands from pre-revenue to $200M+.

$200M+ raised

Raised throughout Andrew’s career from tier-one venture capital firms.

Meet the CFO behind throughlineCFO
Brand experience

In good company.

Little Spoon
Prose
Point of View
Mad Rabbit
Brand symbol supplied by Andrew
02 / Our approachFinancial discipline. Consumer perspective.

MAKE THE BRAND
STRONGER.

Know what to protect.
Know where to push.

The formula customers love. The packaging that earns its place on the shelf. The experience that brings people back. These choices belong in the financial conversation.

throughlineCFO connects brand ambition to margins, inventory, and cash—so you can decide where to invest, what needs to improve, and when you’re ready for the next move.

Clear numbers. Practical decisions. A plan that respects what makes your brand worth choosing.

Beauty & personal careWellnessFood & BeveragePremium consumer & CPG
03 / How we helpBuilt for the next chapter

Ambition,
with a plan.

Financial leadership for the decisions
that move a brand forward.

01

Build

Give the ambition a foundation.

Build the finance foundation your team can actually use: a reliable close, clear reporting, and a cash forecast that informs the next decision.

  • Close process & monthly reporting
  • General ledger, chart of accounts & finance systems
  • Cash forecasts & product economics
02

Scale

Make growth work harder.

Turn growth into a plan for cash, inventory, and people. Get a clear view of performance and the tradeoffs behind your next investment.

  • Annual budgets & budget-versus-actual reporting
  • Margin, inventory & working capital planning
  • Board reporting & hiring scenarios
03

Expand

See the full cost of what’s next.

Know what a retail launch will require before you commit. Understand channel margins, retailer deductions, and the inventory and cash needed to support new doors.

  • Retail & wholesale launch economics
  • Trade spend, deductions & margin analysis
  • Inventory commitments & cash requirements
04

Raise

Put substance behind the story.

Build a raise around a financial story you can defend. Connect the model, use of funds, and milestones—and prepare for the questions investors will ask.

  • Fundraising models & use of funds
  • Investor narrative & meeting preparation
  • Financial diligence & supporting materials
04 / From the founder’s side of the table
“Andrew's direction has been instrumental in helping us course correct and stabilize.”
Oliver Zak CEO, Mad Rabbit
05 / Working togetherClose to the business.

A partner.
Not another layer.

You work directly with Andrew. He joins your team’s conversations, works in your models, and helps turn the numbers into decisions. Scope and cadence fit the stage you’re in.

Scope, cadence, and fees are agreed around your needs.

06 / Meet your CFO
Andrew Lam, founder of throughlineCFO

Andrew Lam

Experience at scale.
Hands-on from day one.

Andrew has scaled brands from pre-revenue to $200M+ and raised over $200M throughout his career from tier-one VCs. throughlineCFO brings that experience to the decisions you’re making now.

More about Andrew
Let’s talk about your brandthroughlineCFO

30 MINUTES.
NO PITCH.

We’ll talk through where your business is, what’s getting in the way, and whether there’s a fit.

Book a 30-minute call

What to expect

  • A conversation about your numbers and priorities
  • An honest take on your biggest financial levers
  • A clear sense of whether and how Andrew can help

No commitment required.